Alexei Orlov – The new synonym for marketing and brand aviation
Marketing and brand aviation are the most important strategy for increasing the brand awareness of a company. And when it comes to marketing, Alexei Orlov – the new name is among the top. He is the founder and CEO of mtm Choice Worldwide. He founded his company in 2017, which means that his company has four agencies now.
Presence
The mtm Choice Worldwide has offices in LA, Shanghai, New York, Milan, London. This adds up to over 150 clients and more than 200 employees. This depicts that the company is heading strong, looking forward to catering to the needs of their clients all over the world.
Alexei Orlov – A brief look at the carrier
His remarkable journey in the marketing world started with Volkswagen Group China, and he served as the Chief Marketing Officer. He was partially responsible for managing the brand integrity and marketing development of the company’s main brands. These included names like Skoda, Audi, Bentley, and more.
Alexei Orlov – the new-age marketing expert, also served for eight years at Wunderman, one of the top digital agencies. He joined as the President (Europe), then as Global COO, and finally as the Executive Vice Chairman of the firm. He also led the Global Strategic Team during his time at the company.
He has owned and operated ROCQM and MCW, a firm specializing in brand strategy. It was before his endeavors at Wunderman. Tracing his career further back, he served as the Global Brand Communications Director at Volvo cars.
Orlov is a natural leader and, his passion for branding and marketing held him as an asset for his teams over the years. His zeal and will to excel in his field is something that has shone bright since the start of his glorious career.
Alexei Orlov May Not Need It, But You Do
The word, Alexei Orlov is not uncommon among the brand and marketing business. Was it the brand and brand activation done by him or his different work experiences? One will not know this for sure. The answer most probably lies in his leadership and global experience skills as well.
To achieve this level for your brand and business, you will have to work your way towards it. This work starts with knowing your brand and the targeted audience. Making a few personalized events and performances for your targeted audience will give you the required outlook.
What Is Brand/Marketing Activation?
It is more commonly a disregarded step. They do not take the step seriously as they think that the audience would be attracted to their brand by themselves. This is nowhere close to the truth and this often results in the downfall of the brand.
Since marketing is an important part of brand activation, it is important to elucidate this step. Activation involves making specified events and programmes that will attract the target audience. If you are looking for teens as your audience, then you should know what will attract the teens to your brand.
How Does Brand Activation Help Your Brand?
This step is important to get your brand and product known by the target audience. Just because Alexei Orlov and his company are known by everyone worldwide, everyone doesn’t need to know your brand as well. You will have to work for it and brand activation is the required work to be done.
How Can Brand Activation Be Done?
One way is via experimental marketing. This means getting your audience personally involved in the experiments. Initiating an emotion to the brand and the activity being done. Often enough a good and nostalgic emotion is what makes the audience keep your brand in mind.
A second method is the free-trial one. Giving the customers your product for a free trial can get them to experience your product. If the product is really good enough and to their comfort level, they may soon enough change to your product itself. So the trial period is also an effective method of advertising.
Even in-store activities are in this method. This is because they allow the people to know your entire brand and can explore your store. But this will not attract your target audience to a specific product, but to the brand itself. So, the people participating in the activity can actively explore your store and pick the product of their choice.
STRUCTURED CABLING: ARE CABLES STILL A VIABLE SOLUTION?
Defining it as the possibility of staying connected and how, thanks to this connection, you can work much better and much faster. Today we are delving into the structured cabling topic which, in addition to many other features , has the advantage of guaranteeing a higher connection speed and performance forbel.com
WHAT IS STRUCTURED CABLING?
No, it doesn’t mean confusion and cables everywhere .
The wiring is the set of physical connections and systems that allow the ‘ interconnect all’ interior of a building for the realization of a network. Put simply, it is the set of physical systems that allow you to stay connected within your company. That is cables, company servers , telephones , routers , etcstructured cabling installation solutions.
So why am I talking about “ structured” cabling ?
I added that adjective for greater clarity : in fact, structured means a decidedly more complex network of cables that must also support two or three different networks. Because even the simple ethernet cable of a private individual connected to his computer is wiring , while for a company something much more structured is needed .
In fact, this system requires much more space (even if the cables pass inside the walls for most of their length) and involves greater electrical consumption (on the other hand, it offers better performance).
Some companies (especially larger ones) prefer to dedicate a room closed to the key , which allows the control of ‘ access , avoiding intrusions (rare) or persons distracted that could create involuntarily of malfunctions of the network (much more likely).
Some applications can be:
HOME AUTOMATION
Although very popular among individuals, some features can be brought to the world of companies, especially in the ability of remote control, very useful during holidays or weekends, times when no one is in the office.