The word, Alexei Orlov is not uncommon among the brand and marketing business. Was it the brand and brand activation done by him or his different work experiences? One will not know this for sure. The answer most probably lies in his leadership and global experience skills as well.
To achieve this level for your brand and business, you will have to work your way towards it. This work starts with knowing your brand and the targeted audience. Making a few personalized events and performances for your targeted audience will give you the required outlook.
What Is Brand/Marketing Activation?
It is more commonly a disregarded step. They do not take the step seriously as they think that the audience would be attracted to their brand by themselves. This is nowhere close to the truth and this often results in the downfall of the brand.
Since marketing is an important part of brand activation, it is important to elucidate this step. Activation involves making specified events and programmes that will attract the target audience. If you are looking for teens as your audience, then you should know what will attract the teens to your brand.
How Does Brand Activation Help Your Brand?
This step is important to get your brand and product known by the target audience. Just because Alexei Orlov and his company are known by everyone worldwide, everyone doesn’t need to know your brand as well. You will have to work for it and brand activation is the required work to be done.
How Can Brand Activation Be Done?
One way is via experimental marketing. This means getting your audience personally involved in the experiments. Initiating an emotion to the brand and the activity being done. Often enough a good and nostalgic emotion is what makes the audience keep your brand in mind.
A second method is the free-trial one. Giving the customers your product for a free trial can get them to experience your product. If the product is really good enough and to their comfort level, they may soon enough change to your product itself. So the trial period is also an effective method of advertising.
Even in-store activities are in this method. This is because they allow the people to know your entire brand and can explore your store. But this will not attract your target audience to a specific product, but to the brand itself. So, the people participating in the activity can actively explore your store and pick the product of their choice.